Social Media Management

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Social-networking sites offer instant access to a powerful new marketing channel which if used correctly can help your company achieve its business goals, as well as providing invaluable data which can be used to grow your business.

Social media shouldn’t be ignored as part of a comprehensive online marketing strategy.

Is your Business Leveraging Social Media?

Turn Clicks into more conversions: Social media lead conversion rates are 13% higher than average lead conversion rates.

  • Does your business use Facebook, Twitter, Yelp and other social networks to be boost visibility for your brand’s products and services?
  • Are you embracing your social communities?
  • Do your social properties have visibility in organic search results?
  • Are you listening to and responding to what consumers are saying about your products?
  • Do social influencers advocating on your behalf?

What ROI can I get using Social Media Marketing ?

The most common questions regarding social media are often “What is the ROI of social media” and “how is it measured”. There is no single ROI in social media – results vary according to activies and results of campaigns. Some social metrics may be activity-based (e.g. such as ‘likes’, ‘retweets’, ‘shares’, number of fans), while other metrics can be are result-based (e.g # of leads, number of conversions via social channel and so on.).

While both types of metrics offer some value and insights , the key is that every social media metric should tie to a business metric, which should map to a business goal.

Why Social Media Makes Sense for Online Marketers

  • Popularity
  • Reach
  • Low costs
  • Instant results
  • High level of targeting granularity

There are numerous ways which social media networks can benefit smart marketers. We can help you to leverage and harness the potential of social-media marketing into a tangible results and positive ROI for your company.

Research in 2011 showed that the average shopper uses 10.4 sources before buying (including social media sites), a rise of about 48% on the previous year.

Key Social Media Marketing Statistics

  • 72% of all internet users are now active on social media
  • Social Sharing is a Vital Activity for Discovering What to Buy – 62% of online shoppers have read product related comments from their friends on Facebook.
  • Social Sharing Causes Consumers to Act – 75% of shoppers who read social sharing comments have clicked on the product link in their friends’ Facebook posts, taking them to the product page on a retailer’s website.
  • 53% of the shoppers who have clicked through to the retailer’s site have made a purchase.
  • Positive Social Sharing Creates a Virtuous Cycle of Sharing and Purchasing – 81% of consumers who purchase products they learn about through social sharing are valuable social sharers themselves, thus creating a cycle of sharing and buying.
  • “Social Proofing” – Increases Confidence in Buying
  • Facebook is ageing. 45% of Internet users aged 65+ use Facebook.

At Mex-Exposure we have the expertise and creativity necessary to define, manage and execute a suitable social media strategy which will satisfy your own specific business metrics and Goals.

Get in touch today to take your social marketing potential to the next level.